"Emancipate yourself from mental slavery, none but ourselves can free our mind" -
"Popular culture (commonly known as pop culture) is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, specifically Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. By contrast, folklore refers to the cultural mainstream of more local or pre-industrial societies.
Popular culture is often viewed as being trivial and "dumbed-down" in order to find consensual acceptance throughout the mainstream. As a result, it comes under heavy criticism from various non-mainstream sources (most notably religious groups and countercultural groups) which deem it superficial, consumerist, sensationalist, and corrupted."-wikipedia
"To each his own" in regards to this term, todays a.l.i.h.s.t. blog feature is not a discourse of the conscious artist, vs the the kings and queens of commercial pop-culture..but to showcase the hearts of the independant; the free thinker, in both buisness and idealogy. With today's digital age, and what pre-dominately reigns the charts in genre's like hip hop/rap, rnb and others, generate's the lion's share of monetary; at times leaving those who do not nessacerily reflect the same ideals in commercial music, in a different financial state, but with a strong fanbase nonetheless. Notably some examples, Dante smith(Mos def) for the last ten years of the digital revolution has left the progressive rawkus, understanding the means of promotion today, and has chosen to realease his latest successful project on the little known "downtown" record label, unconcerning himself with major label success and promotional relevance, for the sake of simply "putting out good music".
Another prime example is G.G.O (ghetto govt. officials), Black market militia/t.h.u.g. angels movement is an independant entity, having its roots wu tang's extended family. With some of the affiliates, hell razah and shabazz the disciple, t.h.u.g angels movement is a respected for its progressive movement, in spite of commercial radio's decline to play strong quality independant artists. The likes of mainstream artists as Nneka and dead prez, have maintained their idealogies and sound, starting labels along with being linked with major distributors.
Most independant voices bear the strong characteristic of originality, in this modern day the market is in the masses, but as you see in the above examples, they lean to create legacies. We close with throwback interview of Mutulu Olugbala (m1) from film journalist tao ruspoli..and updates to the upcoming hell razah/heaven razah lp, with hell razahs featured song "guns, oil and drugs"...
THEE URBANPRIESTHOOD GROUP